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“Pave the Way” brick campaign ends May 31

New video celebrates the campaign’s success as it comes to a close.

A new video with a light-hearted take on Elon’s “Pave the Way” brick campaign is popping up on the Facebook and Twitter feeds of Elon alumni across the nation. The video depicts Elon President Leo M. Lambert as the university’s official brick engraver and shows him busily engraving bricks delivered by Smith Jackson, vice president and dean of student life.

The video celebrates the strong alumni response to “Pave the Way,” a university campaign that comes to an end on May 31. Close to 1000 alumni have already made gifts to reserve personalized bricks, which the university will install at Elon’s new Martin Alumni Center.

Groups such as Elon’s “Varney Boys,” whose name honors the late Elon football coach Harry E. “Sid” Varney, are working together to reserve bricks that will honor the memory of special Elon alumni.  

“The Varney Boys take great pride in giving back to Elon, and personally, I wouldn’t have been at Elon without my athletic scholarship,” said Eddie Bridges ’57, who is organizing the group’s efforts to reserve bricks in memory of several Varney Boys.

“This is a great opportunity to remember classmates who aren’t with us anymore, but made a real difference in our lives when we were at Elon.”

Alumni can reserve bricks through the campaign until May 31. Bricks will be installed at Elon’s new campus home for returning alumni, the Martin Alumni Center, before the university’s 125th Anniversary Homecoming to be held Nov. 8-10.

Do your part to keep Dr. Lambert busy! Take advantage of this one-time opportunity to become a permanent part of Elon’s new Martin Alumni Center at www.elon.edu/bricks, or contact Sarah Bailey at sbailey8@elon.edu or (336) 278-7436.

Help Elon spread the word about this special campaign. Share the brick video, found here, with all your Elon friends.

Megan McClure,
5/20/2013 8:25 AM