Why Choose a Marketing Major?

In today’s dynamic business world, balancing supply and demand is crucial. Companies must ensure they meet customer needs without overextending resources. Too little demand leads to inefficiencies and increased costs, while too much demand without adequate supply can result in unhappy customers and loss of market share. Pursuing a degree in marketing at Elon University equips you with the skills to manage both sides of this equation, making you an invaluable asset in any organization.

Explore Our Marketing Undergraduate Degree

Our marketing undergraduate degree offers two distinct areas of focus—Professional Sales and Digital Marketing—each designed to cater to different interests and career paths within the field.

Professional Sales Focus

Ideal for those drawn to the interpersonal and strategic aspects of sales, this track includes specialized courses such as:

  • Professional Selling
  • Sales Management
  • Customer Relationship Management
  • Advanced Selling Techniques

These courses hone your skills in creating effective sales strategies, managing sales teams, and cultivating client relationships. Students specializing in this track are encouraged to complete an internship in sales to gain practical, real-world experience, enhancing their understanding of sales environments.

Digital Marketing Focus

For students intrigued by the evolving digital landscape, the Digital Marketing Focus provides a comprehensive exploration of digital marketing strategies and tools. Courses include:

  • Digital Marketing
  • Marketing Analytics
  • Foundations of Business Analytics
  • Data Mining for Managerial Decision Making

These classes immerse you in online marketing and data-driven decision-making, equipping you with critical analytical skills to interpret complex data and market trends.

Discover Supply Chain Management

In addition to the marketing major, our department also offers a Supply Chain Management major. This program delves into the core aspects of managing and synchronizing the flow of goods and services from origin to consumer. You’ll gain proficiency in:

  • Forecasting: Predict demand and plan supply accordingly.
  • Statistical Process Control Methods: Maintain quality and efficiency in production and distribution processes.
  • Process and Capacity Management: Optimize operations for peak performance.

Interested in Supply Chain Management? Learn more about our Supply Chain Management major.

Real-World Experience Through Internships

Marketing and Supply Chain Management majors are required to complete at least one internship for academic credit through BUS 3985. Our students have interned at prestigious organizations, including:

  • Asset Management Product Governance at Fidelity Investments
  • Marketing and Promotions at NASDAQ OMX
  • B2B Sales at AT&T
  • Food Service Sales at PepsiCo
  • Market Research at Trakid

Graduation Outcomes

A degree in marketing opens doors to a multitude of opportunities across diverse professions. Potential job titles include:

  • Marketing Associate
  • Purchasing Agent
  • Sales Consultant
  • Account Representative
  • Brand Manager
  • Marketing Researcher
  • Business Development Representative
  • Product Development Executive Trainee

Our Elon Marketing alumni have secured positions at leading companies such as:

  • ADP
  • Bank of America
  • CEB Global
  • Credit Suisse
  • Cushman and Wakefield
  • Dell EMC
  • Gartner
  • FactSet Research Systems
  • Kraft Heinz
  • Hershey Company
  • Neiman Marcus
  • Hewlett Packard Enterprise
  • Liberty Mutual
  • Macy’s
  • NetSuite
  • Oracle NetSuite
  • Paycom
  • Procter & Gamble
  • Red Ventures
  • SAP
  • Staples
  • T. Rowe Price
  • The Advisory Board Company
  • TJX Companies
  • XPO Logistics
  • Wayfair
  • UBS