Job Description

Digital marketing is a newer job in the age of social media and the internet. Almost every single industry needs digital marketers in order to stay relevant in today’s society. The digital marketer is responsible for a large portion of the business’s online presence. Whether they are focused on social media or website development is up to the business. Digital marketing is a term that casts a wide net and can include a lot of different responsibilities. A digital marketer could become a marketing manager one day if they work hard enough.

A digital marketer should have a bachelor’s degree in marketing or business but they do not necessarily need to have several years of experience. The digital marketer should have the ability to manage a content management system. They should also be able to coordinate with the sales team in order to create marketing campaigns.

Typical Position Requirements

● Experience executing paid social media campaigns
● Bachelor’s degree in marketing or business
● Knowledge of video and picture editing software such as Adobe
● Must be able to juggle multiple projects at the same time
● Incredible attention to detail
● Full understanding of all social media platforms
● Problem solving skills
● Knowledge of content management systems

Source: Glassdoor

What to Expect

“If you are pursuing a career in digital marketing, then you should expect to be a lifelong learner. While the fundamentals of marketing stay pretty consistent, the technology, trends and consumer preferences related to digital marketing are always changing. Digital marketing is a great career path for those who enjoy variety and creativity, solving problems, and staying current through both formal (conferences, webinars, etc.) and informal (networking with colleagues, following thought leaders, etc.) sources.” -Julie Swanner

How Can I Prepare