Media Analytics

The First Major of its Kind – Anywhere

So, what is media analytics? We’re glad you asked!

It is the practice of collecting, analyzing and interpreting data from various media platforms to uncover actionable insights. The key word here is “actionable.” These insights help you gain a competitive edge, make informed decisions, improve outcomes, and achieve measurable success.

As a media analytics major at Elon, you’ll gain the skills and expertise to become the data-driven decision-maker the media industry demands. You’ll dive into topics like understanding Netflix viewership trends, analyzing TikTok and Instagram influencers, and so much more. Throughout your journey, you’ll master how to collect data, uncover valuable insights, and present your findings to diverse audiences.

This ground-breaking program also highlights the practical, legal and ethical considerations of data collection and sharing. You’ll acquire the knowledge and skills needed to harness media data effectively, empowering you to make smarter, more informed decisions.

Media Analytics roles

• Consumer insights analyst
• Digital content strategist
• Director of audience development
• Media analyst
• Social media marketing manager

Why study media analytics?

Media analytics measures the success of news, information, persuasive messages and entertainment in reaching and interacting with their intended audiences. Students learn to analyze, visualize and make sense of information related to traditional media, websites, social media and mobile media.

A Bachelor of Arts degree with a major in Media Analytics requires 52 credit hours in Communications, plus the 2-hour IDS 1150 Public Speaking course. Students must complete a minimum of 72 credit hours outside of Communications, including an academic minor or double major or a semester abroad in an Elon-approved program.

Major Requirements & Courses

Media Analytics News