Preparation for your public relations and advertising career

Strategic Communications focuses on how organizations – whether corporate, nonprofit, or governmental – connect with their audiences and build strong relationships. Our students learn to craft compelling stories and apply research and critical thinking to create effective communication strategies to fit today’s fast-paced industries.

Looking for not just a public relations job, but a worthwhile career telling stories that matter? Gain the tools and knowledge needed at Elon. Need proof? We have alumni working for APCO Worldwide, FleishmanHillard, Golin, Ketchum, Warner Bros. Television Group and so many other prominent public relations and communications firms.

Strategic Communications roles

• Brand manager
• Communications strategist
• Publicist
• Research analyst
• Social media manager

Learn to Build Connections, Drive Results

A Bachelor of Arts degree with a major in strategic communications requires 52 credit hours in communications, plus the 2-hour IDS 1150 Public Speaking course and a 4-hour business course. Students must complete a minimum of 72 credit hours outside of Communications, including an academic minor or double major or a semester abroad in an Elon-approved program.

Strategic Communications Requirements & Courses

Strategic Communications News