What is Sport Management? Find out at Elon

Khirey Walker stands before a group of sport management majors in a brightly lit classroom learning the ins and outs of sport industry.

What is Sport Management?
Find out at Elon University

Our sport management major prepares students for the business of sport, including professional sport, college athletics, recreation and sport-related agencies. Through extensive practical applications, students develop an understanding of community and global service, with an emphasis on leadership and professional skill development.

Sport management majors and minors develop the necessary knowledge and skills to thrive in careers related to professional and amateur sport, intercollegiate athletics, event management and programming, facilities and arena management, sport tourism, sport agencies and beyond.

Classes are led by faculty with years of varied, professional experience, and are dedicated to teaching and seeing students thrive. They are eager to help students identify their professional path, or to offer assistance with course work. These mentor-mentee relationships often last long after graduation.

Beyond the classroom, our majors are required to complete an internship to further their professional experience and prepare them for the job market. Students have previously interned with professional sports teams, league offices, media companies, college athletic departments, agencies and non-profit organizations. This list includes the Boston Red Sox, New York Jets, Carolina Panthers, Carolina Hurricanes, NASCAR, PGA Tour, ESPN, FOX and NBC.

The department is one of 36 programs in the United States formally accredited by the Commission on Sport Management Accreditation (COSMA).

Why Study Sport Management at Elon?

Through the Department of Sport Management’s rigorous curriculum and student-center initiatives, our undergraduates develop the complex skills needed to manage sport organizations, events, facilities and promotions.

Elon is one of a few institutions nationwide to effectively combine sport, event management and recreation, providing a unique and comprehensive career preparation. Through a curriculum infused with Elon Learning Experiences (Internship, Leadership, Service, Study Abroad and Undergraduate Research), students learn about the business of sport, a multi-billion dollar industry.

To learn more about our degree requirements and courses, see below.

Major

Sport Management B.S.

Sport is a multi-billion dollar industry that has significant influence and reach in today’s society. Develop the complex skills needed to manage sport organizations, events, facilities and promotions.

Sport Management Degree Requirements & Courses

Minor

Sport Management Minor

Sport Management Minor Requirements & Courses

News

School of Communications honors student excellence
At its annual awards celebration on April 10 in Turner Theatre, the School of Communications recognized outstanding student accomplishments, presented its Outstanding Senior Awards, and honored this year’s Kappa Tau Alpha honor society inductees.
Serving stories: How Isabella Seman ’21 went from student-athlete to ESPN storyteller
The former Elon University volleyball player and journalism major has carved out a rising career as an associate producer for ESPN’s “30 for 30” documentary series, blending her athletic insight with a passion for long-form storytelling.
Behind the lens: Aidan Blake ’26 flexes his photography skills with NASCAR assignments
The sport management major is working as a credentialed photographer for Race Pro Weekly and recently chronicled the Cook Out 400 at Martinsville Speedway in Ridgeway, Virginia.
Elon student wins top research prize at Applied Sport Management Association conference
After three years of exploring the economic and social benefits of developing sports facilities and events, Sarah Dawkins '25 presented her findings at the February conference and won the top prize for undergraduate research.

Sport Management