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Theme 4 Rise
Positioning the University for the Future
BOLDLY ELON will sharply define the university’s value, market position and distinction nationally and internationally by:
- Expanding Elon’s admissions footprint
- Significantly increasing need- and merit-based scholarships
- Increasing graduation and retention rates
- Adding academic programs and securing Elon’s position as the global leader in engaged learning.
Objectives and Progress
Last updated: December 2024
Objectives
- Expand and diversify admissions recruitment, attracting students from a wider range of racial, ethnic, socioeconomic and religious backgrounds and developing pathways for enrollment from non-traditional students.
- Double the financial aid budget, increasing support for Fellows programs and advancing toward 400 Odyssey scholars.
- More than double the endowment to $625 million with 80 percent committed to scholarships.
- Complete the $250 million comprehensive Elon LEADS Campaign.
- Reach graduation rates of 85 percent in four years and 90 percent in six years.
- Advance the Student Professional Development Center as the national leader in employment and graduate school placement.
- Continue to expand alumni engagement and philanthropy, and grow alumni annual giving to 35 percent, matching generous parent and grandparent participation.
Key:
- Developing
- Progressing
- Complete
Progress Report
- The Office of Admissions and the Division of Inclusive Excellence are enhancing recruitment efforts for underrepresented and international students, including the following:
- Updated the Black Advance and ¡Viva Elon! Hispanic/Latinx recruitment initiatives as part of Black and Hispanic student recruitment plans.
- In Spring 2021, donors supported Elon in reaching the goal of creating 200 Odyssey Scholarships, which assist outstanding students with high financial need, including first-generation college students.
- The Elon Black Alumni Network has set a goal to triple the endowment of the Black Alumni Scholarship fund and expand internship support by at least $1 million by 2025.
- Elon is signing agreements with international recruitment agents University Study and Global Education Institute, hiring a new assistant director of international recruitment and finalizing the international recruitment strategic plan.
- The Office of Admissions and Financial Aid partnered with Maguire Associates for a comprehensive analysis of Elon’s financial aid methodology.
- The Office of Admissions partnered with ADV Market Research & Consulting on a markets analysis to identify domestic locations that present enrollment growth potential. As a result, Elon created regional admissions positions with staff living in San Diego, Denver, Chicago, Long Island and Charleston, SC. Since the beginning of Boldly Elon, west coast enrollment has grown 70%. Applications from other regional territories have increased 9% and enrollment is up 6% in just four years. Additional regional admissions counselors are being added in Washington and Texas based on key demographics in the markets analysis.
- Elon Engagement scholarships were increased to $5,000 (from $4,500), Presidential scholarships to $7,500 (from $6,000), and Fellows scholarships to $7,500 (from $5,500) for all Fellows programs other than Honors. Elon has also created an Innovation Scholars program and Phoenix Band Scholarships with awards of $5,000/annually.
- Elon has added two Fellows programs to support enrollment growth in Engineering and Nursing. In fall 2023, the university budgeted for 235 Fellows in a first-year class. Recognizing the opportunity to impact Boldly Elon retention and graduation goals, and because of strong demand for Honors-like academic cohorts, Elon increased the number of Fellows to 335 in an entering class. The additional financial investment reflects Elon’s commitment to increasing merit-based aid. Additionally, the university continues to add Scholars programs, which are special-interest cohorts for high achieving students. Opportunities for high achieving students with demonstrated financial need have also increased. In 2024, 66 Odyssey scholarships were awarded.
- The Elon LEADS campaign was successfully completed on Dec. 31, 2022. With support from 34,000 donors, the campaign raised $260 million to surpass the goal of $250 million. The campaign raised $155 million for 287 new endowed scholarships, $86 million for eight new facilities, $11 million for 60 new endowed engagaged learning scholarship funds and $8 million for three new endowed professorships.
- Elon’s endowment has increased from $259 million in spring 2020 to $367 million in fall 2024. The Board of Trustees Investment and Advancement committees are reviewing a model to further increase the endowment toward the Boldly Elon’s ambitious goal of $625 million.
- A student retention working group has been working since Spring 2021, collecting, reviewing and analyzing institutional data that impact retention. Six pilot programs have been implemented:
– Student Success Dashboard Pilot: A pilot group of about 65 faculty and staff are using a new Student Success Dashboard in Slate with their advisees and other groups.
– Expanded Elon 1010 Coaching as Advising Pilot: We have expanded the existing Elon 1010 pilot from 2 to 7 sections and have included students with multiple retention risk factors (i.e. students with no one else from their high school, undecided students, high unmet financial need, etc.).
– First Year Check In: All first-year students completed a new First Year check survey the last week of September, providing invaluable data on a range of topics, including retention.
– Student Success Coaching Pilot: Using the Koenigsberger Learning Center’s existing advising fellow model, 60 students are receiving success coaching based on specific retention factors.
– Elon Recovery Class for First-Year Students: A continuation of a spring 2024 pilot, this class was added to the schedules of students on continued probation and/or with a cumulative GPA less than 1.0. The course focuses on establishing strong academic and personal goals for the semester, group and individual accountability, and developmental support. - Elon’s Student Professional Development Center is ranked #20 nationally in the 2024 Princeton Review rankings, and the university is recognized in the top-10 for internships in the 2025 U.S. News and World Report rankings.
Metrics
Charts show the number of undergraduate applicants per U.S. region as follows: Fall 2023:18791 (NC 3806, 8000 Northeast, 4377 South, 1280 Midwest) Fall 2022: 17551 (NC 3644, 7279 Northeast, 4049 South) Fall 2021: 17834 (NC 3784, 7107 Northeast, 4296 South) Fall 2020: 15306 (NC 2627, 6504 Northeast, 3953 South) Fall 2019: 10500 (4346 Northeast, 2905 South)
Charts show the number of undergraduate matriculants per U.S. region as follows: Fall 2023: 1677 (NC 314, 724 Northeast, 430 South, 133 Midwest) Fall 2022: 1692 (NC 298, 793 Northeast, 434 South) Fall 2021: 1591 (NC 295, 668 Northeast, 421 South) Fall 2020: 1587 (NC 276, 704 Northeast, 403 South) Fall 2019: 1659 (NC 276, Northeast 773, 403 South)
Charts show the cumulative amount of giving to Elon designated by campaign themes, as follows: 2022: $260.5M ($155.4M for Graduates the World Needs, $85.9 for Iconic Learning Environment) 2021: $213.4M ($121.3M for Graduates the World Needs, $79.5 for Iconic Learning Environment) 2020: $192.6.5M ($104.9.4M for Graduates the World Needs, $77.2 for Iconic Learning Environment) 2019: $171M ($92M for Graduates the World Needs, $69.8 for Iconic Learning Environment) 2018: $143.5M ($70M for Graduates the World Needs, $63.3 for Iconic Learning Environment)
Elon LEADS Campaign totals shown as of December 31, 2022