Headshot of Haya Ajjan

Haya Ajjan

Associate Dean of the Martha and Spencer Love School of Business and Professor of Management Information Systems

Department: Love School of Business

Office and address: Koury Business Center, office 100 2075 Campus Box Elon, NC 27244

Phone number: (336) 278-5908

Brief Biography

Haya Ajjan, Professor of Management Information Systems, teaches data analytics and information systems courses in Elon’s undergraduate business and MBA programs.  Dr. Ajjan has started the Center for Organizational Analytics at Elon University and was instrumental in developing the curriculum for M.S. in Management concentration in Organizational Analytics. She earned her MBA and Ph.D. from the University of North Carolina at Charlotte’s Belk College of Business. Her research focuses on better understanding the impact of technology use on individuals, groups, and organizations. Dr. Ajjan research articles have appeared in national and international journals, such as Journal of Business Research, European Journal of Operations Research,  Behaviour & Information Technology, British Journal of Educational Technology, the Journal of Marketing Theory and Practice, Journal of Enterprise Information Management. Additionally, she has presented at numerous national and international conferences, such as the International Conference on Information Systems, Academy of Management, Academy of Marketing Science, and the American Conference on Information Systems. Dr. Ajjan is the recipient of the 2013 Dean's Award for Excellence in Service, the 2014 Dean's Award for Excellence in Scholarship.

Links

    Courses Taught

    • R- Programming
    • Data Mining (MBA/MScM and undergraduate)
    • Spreadsheet Modeling (Optimization) 
    • Introduction to MIS
    • Mobile App Development
    • Business Process and Technology- SAP Interface
    • Social Media, Mobile Technology, and Business Analytics

    Publications

    Journal Articles

    AbuJarour, S., Ajjan, H., Fedorowicz, J., and Owen, D. (In press). “How Working From Home During COVID-19 Affects Academic Productivity.” Communications of the Association for Information Systems. 

    AbuJarour, S., Ajjan, H., Fedorowicz, J., and Köster, A. (In press). “ICT Support for Refugees and undocumented immigrants.” Communications of the Association for Information Systems.

    Crittenden, V., Crittenden, B. and Ajjan, H. (2020) “Women in Sales in Developing Countries: The Value of Technology for Social Impact.” Business Horizons. Volume 63, Issue 5, September–October 2020, Pages 619-626. 

    Harrison, D. E.,  Ajjan, H. (2019). Customer relationship management technology: bridging the gap between marketing education and practice. Journal of Marketing Analytics, 7(4), 205-219. (Best paper award) 

    Crittenden, V. L., Crittenden, W. F., Ajjan, H. (2019). Empowering women micro-entrepreneurs in emerging economies: The role of information communications technology. Journal of Business Research, 98, 191-203. 

    Khouja, M., Ajjan, H., Liu, X. (2019) “Aligning Price Adjustment Protection with Return Policy.” European Journal of Operational Research. 

    Ajjan, H., Cao, Y., Hartshorne, R. (2019) “How Compulsive Social Media Use Influences College Students’ Performance: A Structural Equation Analysis with Gender Comparison”. International Journal of Learning Technology. 

    Cao, Y., Ajjan, H., Hong, P. & Le. T. (2018) “Using Social Media for Competitive Business Outcomes: An Empirical Study of Companies in China.”  Journal of Advances in Management Research, Vol. 15 Issue: 2, pp.211-235. 

    Cao, Y., Ajjan, H., & Hong, P. (2018)  “Post Purchase Shipping and Customer Service Experiences in Online Shopping and Their Impact on Customer Satisfaction: An Empirical Study with Comparison.” Asia Pacific Journal of Marketing and Logistics, Vol. 30 Issue: 2, pp.400-416.

    Rodriguez, M., Ajjan, H., & Peterson, R. (2016) “Social Media in Large Sales Forces: An Empirical Study of the Impact of Sales Process Capability and Relationship Performance.” Journal of Marketing Theory and Practice. 24(3), 365-379. 

    Ajjan, H., Kumar, R., & Subramaniam, C. (2016) “Understanding Information Technology Portfolio Management Implementations: A Case Study”  Journal of Enterprise Information Management, 29(6), 841 – 859. 

    Beninger, S., Ajjan, H., Mostafa, R., & Crittenden, V. (2016). “A Road to Empowerment: Social Media Use by Women entrepreneurs in Egypt.” International Journal of Entrepreneurship and Small Business. 27(2-3), 308-332. 

    Ajjan, H., Fabian, F., Tomczyk, D., & Hattab, H. (2015).  “Social Media Use to Support Entrepreneurship in the Face of Disruption.” Journal of Developmental Entrepreneurship. 20 (3). DOI: 10.1142/S1084946715500144. 

    Ajjan, H., Beninger, S., Mostafa, R., & Crittenden, V. (2014). “Empowering Women Entrepreneurs in Emerging Economies: A Conceptual Model.” Organizations and Markets in Emerging Economies, 5(1), 16-30. 

    Ajjan, H., Hartshorne, R., Cao, Y., & Rodriguez, M. (2014). “Continuance Use Intention of Enterprise Instant Messaging: A Knowledge Management Perspective.” Behaviour & Information Technology, 33(7), 678-692. 

    Rodriguez, M., Honeycutt, E., & Ajjan, H. (2014). “Using Technology to Engage and Improve Millennial Students' Presentation Performance.” Atlantic Marketing Journal, 3(2), 16-32.

    Cao, Y., Ajjan, H., & Hong, P. (2013). “Using Social Media Applications for Educational Outcomes in College Teaching: A Structural Equation Analysis.” British Journal of Educational Technology, 44(4), 581–593. DOI: 10.1111/bjet.12066. 

    Ajjan, H., Kumar, R., & Subramaniam, C. (2013). “Understanding Differences between Adopters and Non-adopters of Information Technology Portfolio Management." International Journal of Information Technology & Decision Making, 12(6), 1151–1174. DOI: 10.1142/S0219622013400129.

    Ajjan, H., Hartshorne, R., & Buechler, S. (2012). “Investigating Knowledge Worker Decisions to Use Web 2.0 Applications." Information Resources Management Journal, 25(4), pp. 65-83.DOI: 10.4018/irmj.2012100104.

    Hartshorne, R., & Ajjan, H. (2009). “Examining Student Decisions to Adopt Web 2.0 Technologies: Theory and Empirical Tests.” Journal of Computing in Higher Education,  21(3), pp. 183-198. 

    Kumar, R., Ajjan, H., & Niu, Y. (2008). “Information Technology Portfolio Management: Literature Review, Framework, and Research Issues.” Information Resources Management Journal, 21(3), pp. 64-87. 

    Ajjan, H. & Hartshorne, R. (2008). “Investigating Faculty Decisions to Adopt Web 2.0 Technologies: Theory and Empirical Tests.” The Internet and Higher Education, 11(2), pp. 71-80. 

    Textbook

    Hair, J., Harrison, D. E., and Ajjan, H. (2021). “Essentials of Marketing Analytics.” McGraw Hill, Edition 1. ISBN-13: 978-1264263608 (February 9 Release Date)

    Book Chapters

    Ajjan, H., Crittenden, W. F., and Goneos-Malka, A. (2019) “Technology and Self-efficacy: Empowering South Africa.” Go-to-Market Strategies for Women Entrepreneurs, Emerald Publishing Limited, 125-136.

    Buechler, S., Hartshorne, R., and Ajjan, H. (2014) “Examining the Impact of Web 2.0 Applications on Knowledge Management Performance.” Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions (pp. 90-110). IGI Global Publishing. (Invited book chapter)

    Ajjan, H., Hartshorne, R., and Ferdig, R. (2009) “Investigating Student and Faculty Use of Web 2.0 Technologies in Higher Education.” Handbook of Research on Web 2.0, 3.0 and X.0: Technologies, Business and Social Applications.

    Hartshorne, R., Ajjan, H., and Ferdig, R. (2009) “Faculty use and perceptions of Web 2.0 in higher education.” In Yang, H. H., & Yuen, S. C. (Eds.), Handbook of Research on Practices and Outcomes in E-Learning: Issues and Trends (pp. 241-259). Hershey, PA: IGI Publishing.

    Presentations

    Recent Conference Presentations (2015 - Present)

    Harrison, D., Ajjan, H., Hair, J., Ryan, S., Myers, C., Drewes, P., Disch, W. (2020). "Special Session: The Essentials of Marketing Analytics." Academy of Marketing Conference Virtual Conference. December 17th.

    Tripathi, S., Deokar, A., Ajjan, H. (2020) “Understanding the Order Effect of Online Review Sentiments and Product Features.” Pre-ICIS SIGDSA, December 12-13. 

    Ajjan, H., AbuJarour, S., Fedorowicz, J., and Owen, D. (2020). “Working from Home During the COVID-19 Crisis: A Closer Look at Gender Differences.” Pre-ICIS AIS Women International Research Workshop on Women, IS, and Grand Challenges. December 13.

    Blair, J., Gala, P., Tariq, A., Harrison, D., and Ajjan, H. (2020) "Panel: Online Experiential Learning: Methods, Advantages, and Challenges." Society for Marketing Advances Nov 5. 

    Ajjan, H. and Martin, B. (2020) “How to Tap a Pipeline of Premier Analytics Talent via University Partnerships.” Predictive Analytics World for Business. May 31-June 4, 2020. Las Vegas, USA. Virtual Conference.

    Currah, A, Hansen, J. Ajjan, H. (2020) “Apple Partnership: The app economy at the Love School of Business.” AACSB International Conference and Annual Meeting. April 6-9. Denver, Colorado, USA. Virtual Conference.

    Hair, J., Harrison, D., Ajjan, H., Disch, W. Cuculovski, N. (2020) "Marketing Analytics." AMA Winter Academic Conference, San Diego, CA. February 14-16.

    Kulkarni, U, Deokar, A, and Ajjan, H. (2019) "Mining Online Reviews to Uncover Consumer Brand Engagement." International Conference of Information Systems, Munich, Germany.

    Harrison, D., and Ajjan. H. (2019) "Making Sense of Online Reviews: A Machine Learning Approach." AMS World Congress in WMC Edinburgh, Scotland.

    S AbuJarour, Ajjan H, J Fedorowicz, A Köster (2019). "Turning the Dark Side of Social Media Bright! The Case of Immigration in the USA and Germany." Academy of Marketing Science, Cancun, Mexico.

    Cochran, S., Crittenden, V., Bal, A., Onyemah, V., Ajjan, H., and Brush, C. (2019) "Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success." USASBE Conference Annual Meeting in St. Pete, FL, Jan 25-27. 

    Harrison, D., Ajjan, H., & Coughlan, A. (2018). “Understanding social media sentiment, positioning, and engagement and their impact on DS sales performance.” Marketing Science Conference Annual Meeting in Philadelphia, PA, June 13-16.

    Crittenden, V, Crittenden, B, & Ajjan, H. (2018) “Using ICT to Empower Women Entrepreneurs in South Africa.” Marketing Science Conference Annual Meeting in Philadelphia, PA, June 13-16.

    Ajjan, H., Harrison, D., & Hair, J. (2018) “Exploring the role of technology in promoting CRM capabilities in direct-selling marketing channels.” Academy of Marketing Science. San Diego, CA New Orleans LA, May 23-25.

    Crittenden, V, Crittenden, B. & Ajjan, H. (2018) “Direct Selling in South Africa: Empowering Women Entrepreneurs.” USASBE Annual Meeting in Los Angeles, CA, January 10-14. Received Best Paper Award by DSA. 

    Perry, C. & Ajjan, H. (2017) “The Use of ICT to Promote Women Refugee’s Inclusion.” Post-ICIS SIG-Social Inclusion Research Workshop, Dec 13.

    Ajjan, H., Deokar, A., & Kulkarni, U. (2017) “How Does Brand Momentum in the Context of Online Platforms Impact Sales?” Pre-ICIS SIGDSA December 10-14. 

    Khouja, M., Ajjan, H., & Liu, X. (2017)“Aligning Price Adjustment Protection with Return Policy.” INFORMS in Houston, TX, October 22-25. 

    Cao, Y, Ajjan, H., & Hong, P. (2017) “Using Social Media for Competitive Business Outcomes: An Empirical Study of Companies in China.” World Conference on E-education, E-business, and E-commerce. Thailand. June 16-19, 2017. Received Best Presentation Award at the conference.

    Ajjan, H., Messina, R., & Block, M.  (2017) “The Role of Artificial Intelligence in Marketing.” Invited Panel Proposal to the Academy of Marketing Science. May 23-25

    Ajjan, H. (2017) “Predictive Analytics and Machine Learning.” Invited presentation at the DSA CEO Retreat in Santa Monica, CA, January 25-27.

    Ajjan, H., Daly, M., McDermott, J., Paradic, D., & Kulkarni, U. (2016) “Teaching Panel: Curricula for Business Analytics”. At the Pre-ICIS SIGDSA/IFIP WG8.3 Symposium Innovations in Data Analytics, Dublin, Ireland, Dec 10th- Dec 11th.

    Ajjan, H. & Marshall, G. (2016). “Artificial Intelligence: The Next Marketing Frontier.” Presented at the Communications and Marketing Conference, Las Vegas, Nevada, Nov 30-Dec 2.

    Lanzotti, E., Ajjan, H., Hattab, H., & Sarkis, N. (2016) “The Cultural Influence on Purchase Intent Through Facebook in the Middle East.” Presented at the Academy of Marketing Science, Orlando, FL. May 18-21.

    Hartshorne, R. Ajjan, H., & Cao, Y. (2016) “Exploring the Impact of Social Media Compulsive Use on College Student’s Performance: A Gender Comparison” Paper presented at the Society for Information Technology & Teacher Education Conference (SITE), Savannah, GA, United States, March 21-26.

    Beninger, S., Ajjan, H., Mostafa, R., & Crittenden, V. (2015) “A Road to Empowerment: Social Media Use by Female Entrepreneurs in Egypt” Presented at the Academy of Marketing Science Conference, Track: Social Media and Digital Marketing, Denver, Colorado, May 12-14.

    Professional Activities

    PROGRAM & TRACK CHAIR

    • 2020- AMS Track Chair
    • 2019-2020- Program Co-Chair SIGDSA Pre-ICIS Symposium (Elected) 
    • 2018-2020 AMCIS SIGDSA Track Co-Chair
    • 2018 AMCIS Research Track Co-Chair
    • 2017-2018 Co-Chair SIGDSA Pre-ICIS Teaching Track

    AD-HOC REVIEWER 

    • Journal of Business Research 
    • Information and Management 
    • International Conference on Information Systems
    • Behaviour & Information Technology
    • Decision Sciences Institute
    • Journal of Global Information Technology Management
    • European Journal of Information Systems
    • Decision Sciences
    • Journal of Online Learning and Teaching (JOLT)
    • The Journal of Computer Assisted Learning
    • Journal of Marketing Theory and Practice
    • Journal of Enterprise Information Management
    • Journal of Marketing Education
    • Academy of Marketing Science Conference
    • Computers in Human Behavior
    • Journal of the Association of Information Systems
    • The American Conference on Information Systems

    Service Activities

    • Member, Elon Data Committee for Ready and Resilient (Fall 2020)
    • Member, Task Force on Fall Semester 2020 (Spring 2020)
    • Chair, Elon Innovation Council (Spring 2019- Present)
    • Member, Search Committee for Assistant Professor of Management Information Systems (Fall 2019)
    • Faculty Administrative Fellow, President Office (Spring 2019- Present)
    • Member, Search Committee for Director of Design Thinking (2019)
    • Chair, Search Committee for Assistant Professor of Management Information Systems (2019)
    • Member, Long-term Ranging Committee (Fall 2017- Present)
    • LSB Representative for Graduate Council (Fall 2017 - Present)
    • Director, Center for Organizational Analytics (Fall 2016- Present)
    • Course Coordinator, BUS 211/CIS 211 (Fall 2016-Spring 2017)
    • Organizer, Elon University Business Analytics Conference (2015-Present)
    • Member, Search Committee for Director of the Honors Program (2016)
    • Co-Organizer, Elon University Panel on the Syrian Refugee Crisis (2016)
    • Co-Organizer, Elon University Speaker on the Syrian Crisis (2016)
    • Chair, Search Committee for Assistant Professor of Management Information Systems (2016)
    • Chair, Search Committee for Lecturer of Management Information Systems (2016)
    • Member, Search Committee for Assistant Professor of Entrepreneurship (2015)
    • Co-Organizer, Elon University Panel on the Islamic State in Syria (2015)
    • Member, Search Committee for Associate Provost for Inclusive Community (2015)
    • Member, LSB Core Curriculum Review Task Force (2014-2015)
    • Member, Porter Center Advisory Board (2014-2015)
    • Member, Search Committee for Assistant Professor of Strategy (2014)
    • Member, Emerging Technologies Advisory Group (2014- Spring 2016)
    • Member, LSB Strategic Planning Committee (2013- Present)
    • Member, LSB Curriculum Committee (2013- Spring 2017)
    • Guest Speaker, Elon COR 110 PODs (2013, 2014)
    • Organizer, Elon University Panel on the Syrian Crisis (2013)
    • Member, Revising MBA Goals and Objectives Task Force (2013)
    • Member, MBA Program Review Task Force (2012)
    • Member, LSB Full-Time MBA Feasibility Study Group (Fall 2011)
    • Member, Search Committee for LSB Associate Director of Employers Relation (2011)
    • Faculty Advisor, Sigma Iota Epsilon, a national honorary and professional management fraternity (Fall 2011- Fall 2016) 

    Personal Information

    Dr. Ajjan lives in Mooresville, NC with her husband Mahdi and her sons Alexander and Julian. She enjoys reading, hiking, and photography.

    Awards

    • Best Undergraduate Business Professors, Poets and Quants 2020
    • Sheldon and Christine Gordon Endowed Professor in Entrepreneurship 2018
    • Elon University President Report 2018
    • Elon University Course Release Fellowship, Fall 2018
    • Elon University President Report 2014 http://www.elon.edu/assets/projects/presidents-report/#faculty-research
    • Elon University Course Release Fellowship, Fall 2014
    • Martha and Spencer Love School of Business Summer Research Grant 2014
    • Martha and Spencer Love School of Business Dean’s Award for Exemplary Scholarship-Faculty, April 2014. http://www.elon.edu/e-net/Article/92923
    • Martha and Spencer Love School of Business Dean’s Award for Exemplary Service-Faculty, April 2013. http://www.elon.edu/e-net/Article/67826
    • Elon University Course Release Fellowship, Fall 2013
    • Elon University Course Release Fellowship, Fall 2012
    • Elon University Course Release Fellowship, Fall 2011