About

Design thinking is the practice of exploring and understanding human behavior and unmet needs in particular contexts to frame problems worth solving, address them systematically and deliver viable new offerings. In considering what design thinking is, it’s useful to point to what design thinking is not. Design thinking is not a recipe. Designers and people who apply design thinking don’t insert problems at one end and have crisp solutions pop out at the other. The path from challenge to solution is messy and usually uncertain. Design thinking is not a problem-solving method. At its heart, it’s about finding the right problems to solve. Design thinking is not learned in quiet isolation. It is a practitioner’s art with a mastery pathway dependent on the interplay among study, reflection, and action.

See how faculty and students use Design Thinking to make important changes on campus. You can use the following pathways to take initiative and start making the changes so crucial to the community of Elon and beyond.

Design thinking has always been an integral part of the Elon University experience; we just didn’t always know what to call it.

Elon faculty and staff have pursued design-related research, curriculum, and activities daily across campus: in classrooms, studios, and even the Maker Hub. Elon 101 professors, as well as Entrepreneurship faculty, had begun to incorporate design patterns into curriculums, and four faculty members worked long hours to deliver the Design Studio for Social Innovation, a 16-unit, team-taught course offered in a studio environment.

Seeing this emerging pattern, Provost Steven House called a committee of deans, students and faculty members to investigate the potential directions for the initiative. Those efforts drew the attention of Trustee Cindy Citrone and led to a gift from her and her husband Rob to launch Elon By Design, the original design-thinking program initially led by Dawan Stanford. In 2019, Danielle Lake joined Elon as the Director of Design Thinking, leading Elon by Design and the Center for Design Thinking.

Student Design Thinking Catalysts

Aaron Chan

Student Director


 

Anya Bratic

Student Director


Trinity Barnett

Digital Marketing & Assessment Lead


Juan Daniel Chiriboga

Publicity Lead


Adam Kanowitz

Research Lead


Bernardo Vargas-Lopez

Center Manager


Joshua Franklin

Research Lead


Tyberious Brooks

Power + Place Lead


Theo Loehr

Design Thinking Catalyst


Aidan Spoerndle

Website / Catalyst


John Cirelli

Design Thinking Catalyst


Maddie Gibson

Administrative Lead


Lily Gooding

Design Thinking Catalyst


Logan Laszewski

Design Thinking Catalyst


Monique Grew

Design Thinking Catalyst


Cece Ayesha Ebora

Design Thinking Catalyst


Elon By Design aims to

1) Create opportunities for the Elon community to build the confidence and ability to identify design challenges and respond to them with design thinking processes and methods

2) Generate ways for faculty and staff to explore how design thinking might support teaching, scholarship, and service at Elon. The aim of the Center for Design Thinking is engaging faculty, students, and staff across the university as part of a seven-element strategy:

  • Designing the initiative with students, faculty, and staff
  • Cultivating design thinking expressions at Elon
  • Applying design to expressing Elon traditions and developing our future
  • Bringing the best of design to Elon and our community
  • Design conversations at Elon and beyond to inform the initiative
  • Delivering design events, workshops, projects, experiences, and experiments contributing to the future of design in higher education

Elon by Design is an evolving system for consistent actions in and between these seven areas both guided and utilized by Elon students, faculty, and staff.

Pathways to Design Thinking Course

We offer a J-Term course open to any Elon students that explores Design Thinking in an educational context.

What you can earn!

  • Transcript credit
  • Digital LinkedIn Badge
  • Your own Personal Design Project
  • Client Project experience (helpful in building your resume!!)
  • Friends and Food
  • So, So, So Much More!

Register for J-Term Now!

 

Learn more about our mission.

 

Capacity

Elon By Design’s work across the university and beyond ensures that Elon students, faculty, and staff have the ability and confidence to respond to wicked problems with design thinking processes, methods and mindsets as they shape purposeful, impactful lives.

Experiential Learning

Elon journeys include practical design thinking learning opportunities, university services shaped by design thinking, and design-thinking influenced workshops, programs, courses, research opportunities, internships.

 

Real World Projects

Elon By Design is supporting and enhancing a cross-sector, global practitioner network with projects where students develop design thinking skills and Elon By Design actively participates in evolving design practice.

Visit our Participate page to learn more about our Student Catalysts and Interns and how you can become a part of our team!

Visit our Participate page to learn more about our Student Catalysts and Interns and how you can become a part of our team!

Dr. Daniella Lake


 

Dr Tracey Thurnes Headshot

Dr. Tracey Thurnes


Rozana Carducci HeadshotDr. Rozanna Carducci


Tyson Glover Headshot

Tyson Glover


Dr. Phillip Motley


Design Thinking Catalyst Alumni

Where are they now?

Over the years, we have had many great Catalysts leave the Center to go on and do great work in the Design Thinking community. Upon leaving, we ask them to write letters to future Catalysts about what to expect from their time with Elon By Design. Read what they have to say about their experiences at the Center for Design Thinking.

Recent Graduates

Sonali Schroder ’24

Major: Arts Administration

Minors: Art and Spanish

Member of:  College Fellows, College Fellows, EMPRESS, El Centro, SMART mentor

Project: Graphic Design and Power & Place Collaborative

 

Sarah Gaynor ’24

Major: Engineering
Minors: Economics

Member of:  Club soccer, women in computer science

Project: Design Catalyst

Chase Solomon ’23

Major: Integrative Biology

Minor: Neuroscience and Public Health

Member of:  College Fellows, Hillel, Elon Community Accessibility Team

Project: Team Lead

 

Kendall Gilbert ’23

Major: Media Analytics

Minor: Business Administration and Statistics

Member of: Club Soccer, ODK Leadership Honor Society, Elonthon, Phi Mu

Project: Social Media Strategist

Soniyah Robinson ’23

Major: Journalism

Minor: Entrepreneurship

Member of: Black Student Union Communications Committee and SMART Mentor Program

Project: Social Justice Lead

Emily Joss ’23

Major: Exercise Science

Minor: Coaching

Project: Design Forge Conference Planner & Scheduling Lead

Ashleigh Azan ’23

Major: Biomedical Engineering

Minor: Exercise Science

Project: Maker Apprentice

Graciela Sosa ’23

Major: Communications
Projects: Graphic Design Lead, Center Report

Megan Casner ’22 

Major: Anthropology and Sociology

Minor: Biology

Projects: Research Lead

 

Jackie Baumann ’22

Jackie Baumann HeadshotMajor: Marketing and Strategic Communications

Projects: Purposeful, Playful Collaborations and Teams Lead

Kait MacIntyre ’22

Major: Strategic Communications and Media Analytics

Projects: Center Organization & Workshop Facilitation

Sarah McDonald ’21

MajorCommunication Design

MinorMultimedia Authoring

Projects: Communications Catalyst

Olivia James ’21

MajorM.A. Interactive Media

UndergradBFA Dance Performance and Choreography (Elon ’20)

Projects: Elon By Design Website and Center branding

Meg Boericke ’21

Lead Brand Strategist & Graphic Designer

Program: M.A. Interactive Media

Undergrad: BFA Dance Performance and Choreography, B.S. Strategic Communications (Elon ’20)

Projects: Center for Design Thinking brand identity, marketing, and promotional materials

Our student staff has a wide variety of majors, interests, and backgrounds. Read more about their experiences and work with The Center for Design Thinking and Elon By Design.

Center for Design Interns

Katie Murphy ’22

Elon 101 Special Project

Major: Strategic Communications

Minor: Sport Management and Leadership Studies

Member of: Sigma Kappa, Student Union Board, Elon Volunteers!

Projects: Integrate Design Thinking into Elon 101

 

Alexandra Strouse ’22

Communications Intern

MajorDance Performance and Choreography, Strategic Communications

Member of: Elon Dance Company, Elon’s Finest, Alpha Omicron Pi

Projects: Designing and creating visuals to support workshops, Speaker Series 2021, Power and Place Collaborative, Design Thinking research

Zack Fertig ’22

Web Development Intern

Major: M.A. Interactive Media

Undergrad: Mathematics & Computer Science with Game Design (Elon ’21)

Member of: Esports, דל

Role: Web Developer & Graphic Designer