All of the proprietary online services are really on a march to extinction.
Predictor: Modahl, Mary
Prediction, in context:In a 1999 article for Context magazine on the “Five Worst” Internet predictions, Evan Schwartz wrote about the mid-1990s criticism of America Online. In 1995, he points out, many were thinking AOL would soon be a dinosaur, including Mary Modahl of Forrester Research. Schwartz writes from his 1999 perspective and quotes Modahl’s 1995 prediction: ”The doomsaying about America Online … was wildly far off. The predictions carried consequences because many marketers, at their peril, ignored it as a way of reaching customers and didn’t foresee the potential for reaching customers through high-traffic ‘portal’ sites like AOL. In 1995, industry analysts sounded the death knell for America Online because, the thinking went, the explosion in use of the World Wide Web meant that people would no longer need to pay AOL for its information services or even its chat capabilities. ‘All of the proprietary online services are really on a march to extinction,’ Forrester Research analyst Mary Modahl said.”
Date of prediction: January 1, 1995
Topic of prediction: Information Infrastructure
Subtopic: Internet Service Providers
Name of publication: Context
Title, headline, chapter name: The Five Worst Predictions of the Internet Age
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.digitaldarwinism.com/5worst.html
This data was logged into the Elon/Pew Predictions Database by: Stotler, Larry