Jupiter Communications projected “$3.1 billion in annual business-to-consumer revenue for e-commerce by 1998.” Forrester predicted $2.3 billion. The real number turned out to be more than $13 billion.
Predictor: Jupiter Communications
Prediction, in context:In his 1999 article for Context magazine on the “Five Worst” Internet predictions, Evan Schwartz writes about industry consultants’ inaccurate mid-1990s estimates of the economic growth of this new industry:”Researchers also grossly underestimated the size of the electronic commerce marketplace. In 1995, Jupiter Communications projected ‘$3.1 billion in annual business-to-consumer revenue for e-commerce by 1998.’ Forrester predicted $2.3 billion. The real number turned out to be more than $13 billion.”
Date of prediction: January 1, 1995
Topic of prediction: Economic structures
Subtopic: E-commerce
Name of publication: Context
Title, headline, chapter name: The Five Worst Predictions of the Internet Age
Quote Type: Partial quote
Page number or URL of document at time of study:
http://www.digitaldarwinism.com/5worst.html
This data was logged into the Elon/Pew Predictions Database by: Stotler, Larry