Elon University
The prediction, in brief:

Customers will have much better access to evaluative information about the product, so customers will get much better educated, which will be perhaps the single largest impact of the Internet on our economy as we become smarter about spending our money.

Predictor: Garrison, David

Prediction, in context:

In an article in Telephony, Karen Egolf reported on an expert panel appearing at Internet World ’95 in Boston. The panel was titled “The Internet in Year 2010.” David Garrison, president and chief executive officer of NetCom Online Services, commented on consumer demands: ”[As the Internet grows, the real beneficiaries will be consumers.] Companies won’t have the ability to be unresponsive. Customers will have much better access to evaluative information about the product, so customers will get much better educated, which will be perhaps the single largest impact of the Internet on our economy as we become smarter about spending our money.”

Date of prediction: November 1, 1995

Topic of prediction: Economic structures

Subtopic: Shopping

Name of publication: Telephony

Title, headline, chapter name: The Year 2010: Internet to the Toaster

Quote Type: Direct quote

Page number or URL of document at time of study:
http://proquest.umi.com/pqdweb?Did=000000008680280&Fmt=3&Deli=1&Mtd=1&Idx=12&Sid=3&RQT=309

This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney