Elon University
The prediction, in brief:

A real challenge is how long AOL can keep the interest of companies like The New York Times … now beginning to see its own way through the world of cyberspace.

Predictor: Krasilovsky, Peter

Prediction, in context:

In a 1995 article for Wired magazine, reporter Mark Nollinger interviews Peter Krasilovsky, a communications analyst. Nollinger writes: ”The Microsoft Network’s content providers so far consist mainly of computing companies offering tech support, an assortment of obscure information providers, and a few consumer outfits like QVC and Kodak. But in what could be a glimpse of things to come, NBC recently became the first big media name to bail on America Online and enter into an exclusive relationship with Microsoft. ‘A real challenge is how long AOL can keep the interest of companies like The New York Times … now beginning to see its own way through the world of cyberspace,’ notes Peter Krasilovsky, an analyst at Arlen Communications Inc., of Bethesda, Md. ‘Certainly, the 10 to 20 percent they’ve been giving to information providers will have to go up.'”

Date of prediction: August 1, 1994

Topic of prediction: Economic structures

Subtopic: General

Name of publication: Wired

Title, headline, chapter name: America, Online! America Online Has Been on a Rocket Ride, Now it Would Like to Morph Into an ‘Interactive Service Company’ Before Microsoft and the Web Eat its Lunch

Quote Type: Direct quote

Page number or URL of document at time of study:
http://www.wired.com/wired/archive/3.09/aol_pr.html

This data was logged into the Elon/Pew Predictions Database by: Stotler, Larry