Elon University
The prediction, in brief:

Mail-order shoppers, for example, could view the products of many companies on screen as still images – or as interactive video clips, in which pointing at a picture of a children’s toy would show the toy in action. They could choose a product and pay for it electronically, signaling the vendor to ship it immediately.

Predictor: Dertouzos, Michael

Prediction, in context:

In a 1991 article for Technology Review, MIT researcher/administrator Michael Dertouzos writes: ”The network would offer conveniences to consumers … Mail-order shoppers, for example, could view the products of many companies on screen as still images – or as interactive video clips, in which pointing at a picture of a children’s toy would show the toy in action. They could choose a product and pay for it electronically, signaling the vendor to ship it immediately.”

Date of prediction: January 1, 1991

Topic of prediction: Economic structures

Subtopic: Shopping

Name of publication: Technology Review

Title, headline, chapter name: Building the Information Marketplace

Quote Type: Direct quote

Page number or URL of document at time of study:
http://web2.infotrac.galegroup.com/itw/infomark/599/939/33335322w2/purl=rcl

This data was logged into the Elon/Pew Predictions Database by: Dube, Kristin