Elon University
The prediction, in brief:

Books and publishing should be a real opportunity. And all the wonderful things about the Internet can come later, but if it’s going to grow and spread further, it’s got to be a money-making business.

Predictor: Bunnell, David

Prediction, in context:

“And in Mr. Bunnell’s view, businesses on the Internet will be based on communities of people with a shared interest, attracting both consumers and corporate sponsors. ”‘Being on the Internet is a process of reading and writing, so books and publishing should be a real opportunity,’ he said. ‘And all the wonderful things about the Internet can come later, but if it’s going to grow and spread further, it’s got to be a money-making business.'”

Biography:

David Bunnell has served as the CEO of Upside Magazine. He was also the founder of PC Magazine, PC World, MacWorld, Personal Computing and New Media. (Entrepreneur/Business Leader.)

Date of prediction: January 1, 1995

Topic of prediction: Economic structures

Subtopic: General

Name of publication: New York Times

Title, headline, chapter name: Adapting ’60s Sensibilities to the Internet

Quote Type: Partial quote

Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=fad04b03c22312ecec7f34bc21969c3f&_docnum=10&wchp=dGLbVlz-lSlzV&_md5=546976d77d79fde1be95c9601b5246f8

This data was logged into the Elon/Pew Predictions Database by: Cooley, Theresa M.