The computers and the international networks, Rossetto believes, are media with such powerful messages that in a generation, the world will be a different place. Digitally doomed are mammoth corporations, political parties, the conventional school, the commute to the workplace, orthodox finances including national budgets, and popular entertainment – your television will not screen what broadcasters provide but what its “broadcatchers” (you) choose from vastly diverse multi-media. Even the family will change. “What happens when families come back together because work is done at home?” asks Rossetto. “What neuroses will that expose?”
Predictor: Rossetto, Louis
Prediction, in context:In a 1995 article for The Guardian in London, Christopher Reed quotes Wired magazine editor/publisher Louis Rossetto. Reed writes: ”The door sticker bears one word: Wired. This is the titled of America’s ‘hot book,’ the magazine phenomenon that has broken conventional publishing rules in the U.S. and is set to launch in Britain later this week. In two years, it has reached a circulation of 170,000, adding another 130,000 with its autonomous online electronic service, Hot Wired, and was in profit by the sixth issue … It publishes almost no articles about actual computers. What Wired is doing, in the words of co-founder and editor/publisher Louis Rossetto, is launching the ‘digital revolution,’ the ‘creation and implementation of new electronic technology, what it means to our lives, and how it will change everything: business, politics, culture, education, art and personal relationships.’ The computers and the international networks, Rossetto believes, are media with such powerful messages that in a generation, the world will be a different place. Digitally doomed are mammoth corporations, political parties, the conventional school, the commute to the workplace, orthodox finances including national budgets, and popular entertainment – your television will not screen what broadcasters provide but what its ‘broadcatchers’ (you) choose from vastly diverse multi-media. Even the family will change. ‘What happens when families come back together because work is done at home?’ asks Rossetto. ‘What neuroses will that expose?'”
Biography:Louis Rossetto was the CEO and co-founder of Wired Ventures Inc. in the 1990s. He was the founding publisher and editor of Wired magazine and its online spin-off, HotWired. Wired magazine incredibly influential from its beginning in 1993, illuminating for a large audience, the most important issues of the Internet age. (Entrepreneur/Business Leader.)
Date of prediction: January 1, 1995
Topic of prediction: General, Overarching Remarks
Subtopic: General
Name of publication: Guardian (London)
Title, headline, chapter name: Inter Next World; The Medium is the Message in the Case of…
Quote Type: Partial quote
Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=e5cd3a0670185fc670019069bd5847a1&_docnum=1&wchp=dGLbVzb-lSlAl&_md5=3d0f752dc277d6c230f1cd2bdbacf81c
This data was logged into the Elon/Pew Predictions Database by: Pagano, Shawna