Don’t worry that there may not be enough advertising opportunities on the Internet itself to get people to come to your site, though even this is changing rapidly, just look out to all the other medias that are available and use those to drive people to your site.
Predictor: McCarthy, Ken
Prediction, in context:Ken McCarthy, founding publisher of the Internet Gazette, delivered a speech titled “Why the Web and Why Now” Nov. 5, 1994, to an audience of publishers, advertisers and multi-media producers in San Francisco. McCarthy says: ”[A] crazy thing that I hear going around a lot is, ‘How are people going to find out about what’s on the Internet? How many places can we post on the Internet to tell people what we’re doing?’ Well, how do people find out about your telephone number? And how do people find out the location of your store? You advertise. And you use every available means. You use television commercials, or radio commercials, or direct-mail campaigns, or space ads in magazines, or you put on conferences, or all the other things that you do to get people to dial your phone number – these are some of the things you need to do to get people to dial up your Web site. So don’t worry that there may not be enough advertising opportunities on the Internet itself to get people to come to your site, though even this is changing rapidly, just look out to all the other medias that are available and use those to drive people to your site.”
Date of prediction: November 5, 1994
Topic of prediction: Getting, Sharing Information
Subtopic: Advertising/PR
Name of publication: kenmccarthy.com
Title, headline, chapter name: Why the Web and Whyt NOW!
Quote Type: Direct quote
Page number or URL of document at time of study:
http://kenmccarthy.com/archive/ig1.html
This data was logged into the Elon/Pew Predictions Database by: Stotler, Larry