By decade’s end, Chalk expects 5 percent of all retail purchases will be made online. Buyers now trust the Net only for basic price-driven purchases, such as CDs or computer parts. But long-term, Chalk foresees huge choice: “Everything right down to cars, because the information available will be so incredible.”
Predictor: Chalk, Dave
Prediction, in context:In a 1995 article in Profit, writer Ian Portsmouth quotes Dave Chalk, president of Vancouver-based Doppler Computer Superstores. Portsmouth writes: ”David Chalk, president of Vancouver-based Doppler Computer Superstores, thinks online retailing will be big – in a few years. Just .O1% of Doppler’s projected $100 million in sales this year will be generated online, but Chalk insists that in future, ‘a significant amount of business will be done that way.’ He expects the Net to generate 25 percent of Doppler’s sales within five years, and eventually at least 50 percent. By decade’s end, Chalk expects 5 percent of all retail purchases will be made online. Buyers now trust the Net only for basic price-driven purchases, such as CDs or computer parts. But long-term, Chalk foresees huge choice: ‘Everything right down to cars, because the information available will be so incredible.'”
Biography:Dave Chalk established himself as a tech expert in the 1990s as the host of Dave Chalk’s Computer Show, a television program aimed at providing practical computer information with a human touch. (Author/Editor/Journalist.)
Date of prediction: January 1, 1995
Topic of prediction: Economic structures
Subtopic: Shopping
Name of publication: Profit
Title, headline, chapter name: Selling on the Net
Quote Type: Partial quote
Page number or URL of document at time of study:
http://proquest.umi.com/pqdweb?Did=000000007735514&Fmt=3&Deli=1&Mtd=1&Idx=5&Sid=1&RQT=309
This data was logged into the Elon/Pew Predictions Database by: Canizaro, Lauren