Consumer concern about control over private information is growing, and marketers’ inaction and/or active resistance to change is increasing the friction over information ownership rights. In this situation, it is useful to ask what forces might lead to a change in marketer-originated consumer-privacy safeguards in the future … Change caused by a commitment to ethical behavior is likely to be less costly – or even more profitable – than change implemented to comply with new legislation.
Predictor: Foxman, Ellen R.
Prediction, in context:In a 1993 article for the Journal of Public Policy & Marketing, Ellen Foxman and Paula Kilcoyne discuss privacy issues: ”Consumers have expressed increasing concern about the erosion of their personal privacy resulting from the collection and use of personal information by state and federal government agencies and business insitutions … Consumer concern about control over private information is growing, and marketers’ inaction and/or active resistance to change is increasing the friction over information ownership rights. In this situation, it is useful to ask what forces might lead to a change in marketer-originated consumer-privacy safeguards in the future. First, legislation, fueled by consumer activism, can force changes in marketing practice. Second, change can come voluntarily by means of marketers’ genuine commitment to ethical marketing practice. At present, there is more evidence for future change via legislation than there is for change via ethics. Notably, change caused by a commitment to ethical behavior is likely to be less costly – or even more profitable – than change implemented to comply with new legislation.”
Date of prediction: January 1, 1993
Topic of prediction: Community/Culture
Subtopic: Ethics/Values
Name of publication: Journal of Public Policy & Marketing
Title, headline, chapter name: Information Technology, Marketing Practice, and Consumer Privacy: Ethical Issues
Quote Type: Direct quote
Page number or URL of document at time of study:
http://proquest.umi.com/pqdweb?Did=000000001176206&Fmt=3&Deli=1&Mtd=1&Idx=
This data was logged into the Elon/Pew Predictions Database by: Kafoure, David