Financial transactions will probably remain a relatively small portion of Internet traffic for a few years because of concerns about security. Potential commercial service use includes databases, electronic shopping malls, and on-demand entertainment.
Predictor: Eager, Bill
Prediction, in context:In his 1994 book “The Information Superhighway Illustrated,” Bill Eager writes about his view of the future: ”Potential commercial business use includes the transmission of messages, sales leads, purchase orders, invoices, and advertising. Financial transactions will probably remain a relatively small portion of Internet traffic for a few years because of concerns about security. Potential commercial service use includes databases, electronic shopping malls, and on-demand entertainment.”
Biography:Bill Eager, an Internet marketing pioneer, wrote many books about the field, including the best-sellers “The Information Payoff” and “The Complete Idiot’s Guide to Online Marketing.” He was also known for his presentations and workshops about technology at national conferences. (Entrepreneur/Business Leader.)
Date of prediction: January 1, 1994
Topic of prediction: Economic structures
Subtopic: General
Name of publication: The Information Superhighway Illustrated
Title, headline, chapter name: Chapter 8: The Global Internet
Quote Type: Direct quote
Page number or URL of document at time of study:
Page 88
This data was logged into the Elon/Pew Predictions Database by: Cooley, Theresa M.