Electronic commerce (EC) is rapidly emerging as the first killer app. EC has the potential to revolutionize both mass- and direct-marketing as anyone can (try to) sell their content over the Internet at minimal costs.
Predictor: Crisci, Paul
Prediction, in context:In a 1995 article he wrote for Red Herring, Paul Crisci writes:”Electronic commerce (EC) is rapidly emerging as the first killer app. EC has the potential to revolutionize both mass- and direct-marketing as anyone can (try to) sell their content over the Internet at minimal costs (and generally with minimal probabilities of success). In many respects, the Internet model jives with and plays to our society’s proclivities for entrepreneurship, creativity and wide-open competition.”
Date of prediction: January 1, 1995
Topic of prediction: Economic structures
Subtopic: E-commerce
Name of publication: Red Herring
Title, headline, chapter name: The Internet Is Much More Than An Information Highway
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.redherring.com/mag/issue25/more.html
This data was logged into the Elon/Pew Predictions Database by: Stotler, Larry