We created virtual reality on paper for years. We did all that on a piece of dead tree … We must try to build a platform to transform the book.
Predictor: Evans, John
Prediction, in context:In a report in Information Today on Electronic Books 1993, a conference held Sept. 28-29 in New York City, reporter Lois Lunin quotes John B. Evans. Lunin writes:”The publishing experience is about emotion and experience, said John B. Evans, News Electronic Data and News Corporation. ‘We created virtual reality on paper for years,’ Evans continued. ‘We did all that on a piece of dead tree. Civilization is bound in the books. If electronic sagas replace the books, we’re the ones to do it. We’ve mastered technology in the past. We must try to lower the fear level,’ he added, ‘and build an understanding inside our own organizations and in the field. We must try to build a platform to transform the book.'”
Date of prediction: September 28, 1993
Topic of prediction: Getting, Sharing Information
Subtopic: Publishing
Name of publication: Information Today
Title, headline, chapter name: Electronic Books: Metaphor or New Media?
Quote Type: Direct quote
Page number or URL of document at time of study:
http://web1.infotrac.galegroup.com/itw/infomark/57/906/33482350w1/purl=rc2__1_electronic+books+metaphor_________________________________________________________&dyn=sig!2?sw_aep=ncliveec
This data was logged into the Elon/Pew Predictions Database by: Dorne, Jay