The more concretely new information services can be designed, and the more they can be linked to tangible and familiar activities, the easier it will be for consumers to comprehend their value. Positioning attempts have already entered the vernacular, such as “electronic mail,” “electronic banking” and “telecommuting.” Of course, real benefits must ensue from such services for them to make the great leap into the mainstream.
Predictor: Miller, Thomas E.
Prediction, in context:In a 1995 article for American Demographics magazine, Thomas Miller, vice president of the emerging technologies group of Find/SVP in Ithaca, New York, writes about general trends indicated by the first annual American Information User Survey, a study of eight focus groups followed by a survey of 2,000 households, plus 200 online user households. Miller writes:”One in three U.S. households has a personal computer, one in seven has a modem, and more than 3 million households have accessed the Internet … How do consumers perceive and use ‘information’ as opposed to ‘media?’ How much do they spend on which types and formats? What problems do they have finding and using information? What unmet needs do they have? These are some of the fundamental questions explored by the first annual American Information User Survey … The more concretely new information services can be designed, and the more they can be linked to tangible and familiar activities, the easier it will be for consumers to comprehend their value. Positioning attempts have already entered the vernacular, such as ‘electronic mail,’ ‘electronic banking’ and ‘telecommuting.’ Of course, real benefits must ensue from such services for them to make the great leap into the mainstream.”
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: General
Name of publication: American Demographics
Title, headline, chapter name: New Markets for Information
Quote Type: Partial quote
Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=92720e236045eca68bb019de4858751a
This data was logged into the Elon/Pew Predictions Database by: Ritz, Nathan M.