Many channels will target specific market segments. Video and movie on-demand technology promises to house libraries containing thousands of digital programs that viewers can watch any time. Over the next few years, tests in selected communities will give consumers, programmers, and system operators an opportunity to decide what works – and what doesn’t.
Predictor: Eager, Bill
Prediction, in context:In his 1994 book “The Information Superhighway Illustrated,” Bill Eager writes about his view of the future:”High-bandwidth, fiber-optic-based cable systems can offer viewers hundreds of channels of video programming. Many channels will target specific market segments. Video and movie on-demand technology promises to house libraries containing thousands of digital programs that viewers can watch any time. Over the next few years, tests in selected communities will give consumers, programmers, and system operators an opportunity to decide what works – and what doesn’t.”
Biography:Bill Eager, an Internet marketing pioneer, wrote many books about the field, including the best-sellers “The Information Payoff” and “The Complete Idiot’s Guide to Online Marketing.” He was also known for his presentations and workshops about technology at national conferences. (Entrepreneur/Business Leader.)
Date of prediction: January 1, 1994
Topic of prediction: Getting, Sharing Information
Subtopic: General
Name of publication: The Information Superhighway Illustrated
Title, headline, chapter name: Chapter 14: Current and Future Services
Quote Type: Direct quote
Page number or URL of document at time of study:
Page 177
This data was logged into the Elon/Pew Predictions Database by: Cooley, Theresa M.