A newspaper’s branded identification “does add value.”
Predictor: Fidler, Roger
Prediction, in context:In a 1994 article he wrote for Editor & Publisher, George Garneau reports on “The Future of Print Journalism in the Digital Age,” a Cambridge, Mass., conference held in May and sponsored by Computer Sciences Corp. After tallking with Roger Fidler of Knight-Ridder, Garneau writes:”Roger Fidler, director of Knight-Ridder’s Information Design Lab, where he is developing portable flat-panel computer screens for displaying the news, agreed print media will convert to digital documents. But he foresees roles for editors and publishers, based on traditional print models, in packaging information. A newspaper’s branded identification ‘does add value,’ he said, calling most of the Internet ‘boring.’ Fidler spoke of building a ‘bridge of familiarity’ between the 300-year-old newspaper tradition and the emerging digital world. He called online services from newspapers and magazines a ‘defensive manuever’ and a ‘very weak’ alternative to print products that offers little hope of profits and notoriously little customer loyalty.”
Date of prediction: May 1, 1994
Topic of prediction: Getting, Sharing Information
Subtopic: Newspapers
Name of publication: Editor & Publisher
Title, headline, chapter name: Techies Meet with Journalists
Quote Type: Partial quote
Page number or URL of document at time of study:
http://proquest.umi.com/pqdweb?Did=000000000013903&Fmt=3&Deli=1&Mtd=1&Idx=6&Sid=2&RQT=309
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney