Elon University
The prediction, in brief:

As consumers become more aware of how their personal profiles are bartered, they will become more insistent on certain protections. If you do not like what American Express did with your credit information, switch to VISA. In this way, the argument goes, market forces will pressure companies to respect consumers’ privacy.

Predictor: Experts

Prediction, in context:

In their 1995 book “The Right to Privacy,” Ellen Alderman and Caroline Kennedy write: ”As consumers become more aware of how their personal profiles are bartered, they will become more insistent on certain protections. If you do not like what American Express did with your credit information, switch to VISA. In this way, the argument goes, market forces will pressure companies to respect consumers’ privacy.”

Date of prediction: January 1, 1995

Topic of prediction: Controversial Issues

Subtopic: Privacy/Surveillance

Name of publication: The Right to Privacy

Title, headline, chapter name: Privacy and Information

Quote Type: Direct quote

Page number or URL of document at time of study:
Page 329

This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney