A news organization will need something exclusive to offer if it is to occupy a distinct niche in the multichannel environment.
Predictor: Hume, Ellen
Prediction, in context:In a 1995 research paper titled “Tabloids, Radio and the Future of News,” Ellen Hume of the Annenberg Washington Program writes:”A news organization will need something exclusive to offer if it is to occupy a distinct niche in the multichannel environment. A news channel with a trusted anchor will have an advantage in the new marketplace, and a different kind of exclusive scoop – a research or analysis piece that has been developed by the news organization alone – will sharpen the purveyor√ïs competitive edge.”
Biography:Ellen Hume wrote “Tabloids, Talk Radio and the Future of News: Technology’s Impact on Journalism” as an Annenberg Senior Fellow at Northwestern University in 1995. She had previously served as executive director of the Joan Shorenstein Barone Center on the Press, Politics and Public Policy at the Kennedy School of Government at Harvard University. Her work analyzed how media, politics and government interact. She was a White House correspondent for The Wall Street Journal, served as National Reporter for the Los Angeles Times and also worked at the Detroit Free Press. (Research Scientist/Illuminator.)
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Journalism/Media
Name of publication: Tabloids, Talk Radio and the Future of News
Title, headline, chapter name: How New Technologies Are Changing the News
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.ellenhume.org/articles/tabloids5.html
This data was logged into the Elon/Pew Predictions Database by: Little, Brandi W.