Third parties might compile movie ratings or restaurant reviews and make them available. Eventually advertising would become obsolete. “When you have self-promotion, you have biased information, low-grade information.”
Predictor: Snider, James
Prediction, in context:In a 1995 article for United Press International, reporter Dominic Manno quotes Northwestern University Professor James Snider. Manno writes:”To hear James Snider tell it, electronic shopping could be the key to explosive growth of the information superhighway, not to mention the national economy. ‘The key thing is we’re going to see this migrate into all sorts of other types of products,’ said Snider, a political science professor at Northwestern University, who spoke Tuesday at a conference in Philadelphia on the impact of the information superhighway. Snider said third parties might compile movie ratings or restaurant reviews and make them available. Eventually, he said, advertising would become obsolete. ‘When you have self-promotion, you have biased information, low-grade information,’ he said. Snider, who co-authored the book ‘Future Shop: How New Technologies Will Change the Way We Shop and What We Buy,’ said electronic shopping will drive a huge growth in the number of third-party information sources on the superhighway. These sources are already in print, as college rating guides and mutual fund newsletters, Snider said.”
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Advertising/PR
Name of publication: United Press International
Title, headline, chapter name: Electronic Shopping Takes to Information Highway
Quote Type: Partial quote
Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=5f0cdf5e32e4ce100fa0472635a34d2d&_docnum=2&wchp=dGLbVzb-lSlAl&_md5=30e22479518e95b377d1eb796ca383fd
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney