Elon University
The prediction, in brief:

Consumer markets will become much more efficient. For the first time ever you will have perfect information.

Predictor: Snider, James

Prediction, in context:

In a 1995 article for United Press International, reporter Dominic Manno quotes an appearance by Northwestern University Professor James Snider at a Philadelphia conference. Manno writes: ”Snider, who co-authored the book ‘Future Shop: How New Technologies Will Change the Way We Shop and What We Buy,’ said electronic shopping will drive a huge growth in the number of third-party information sources on the superhighway. These sources are already in print, as college rating guides and mutual fund newsletters, Snider said … ‘Consumer markets will become much more efficient. For the first time ever you will have perfect information,’ Snider said, which would give consumers access to all available information about goods and services. According to economic theory, he said, consumers would then be able to buy the best product at the lowest price, saving them hundreds of millions of dollars.”

Date of prediction: January 1, 1995

Topic of prediction: Economic structures

Subtopic: Shopping

Name of publication: United Press International

Title, headline, chapter name: Electronic Shopping Takes to Information Highway

Quote Type: Partial quote

Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=5f0cdf5e32e4ce100fa0472635a34d2d&_docnum=2&wchp=dGLbVzb-lSlAl&_md5=30e22479518e95b377d1eb796ca383fd

This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney