If mass communication researchers continue to largely disregard the research potential of the Internet, their theories about communication will become less useful … The computer as a new communication technology opens a space for scholars to rethink assumptions and categories, and perhaps even to find new insights into traditional communication technologies.
Predictor: Morris, Merrill
Prediction, in context:In a 1995 article for the Journal of Computer-Mediated Communication, Merrill Morris and Christine Ogan write:”If mass communication researchers continue to largely disregard the research potential of the Internet, their theories about communication will become less useful. Not only will the discipline be left behind, it will also miss an opportunity to explore and rethink answers to some of the central questions of mass communications research, questions that go to the heart of the mofel of source-message-receiver with which the field has struggled … The computer as a new communication technology opens a space for scholars to rethink assumptions and categories, and perhaps even to find new insights into traditional communication technologies.”
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Medical/Professional
Name of publication: Journal of Computer-Mediated Communication
Title, headline, chapter name: The Internet as Mass Medium
Quote Type: Direct quote
Page number or URL of document at time of study:
http://jcmc.huji.ac.il/vol1/issue4/morris.html
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney