It remains difficult to envision the future of traditional mass media on the Internet – who will be the audience, how will that audience access the information and entertainment services, and what profit might be made from the services?
Predictor: Morris, Merrill
Prediction, in context:In a 1995 article for the Journal of Computer-Mediated Communication, Merrill Morris and Christine Ogan write:”Reconceptualizing the audience for the communication that takes place on the Internet is a major problem, one that becomes increasingly important as commercial information providers enter the Internet in greater numbers. To date, thousands of commercial sources have created home pages or gopher sites for people to access their services or information about those services. As of September 1995, search tools on the Internet turned up as many as 123 different U.S. newspaper services and more than 1,300 magazine services with distinct Web sites. Some newspapers seem to be creating home pages to mark their place in cyberspace until their managers determine how to make them commercially viable. Others may be moving to the Internet out of fear of the electronic competition. Thus, it remains difficult to envision the future of traditional mass media on the Internet – who will be the audience, how will that audience access the information and entertainment services, and what profit might be made from the services?”
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Newspapers
Name of publication: Journal of Computer-Mediated Communication
Title, headline, chapter name: The Internet as Mass Medium
Quote Type: Direct quote
Page number or URL of document at time of study:
http://jcmc.huji.ac.il/vol1/issue4/morris.html
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney