Elon University
The prediction, in brief:

The future of the electronic superhighway is voice, video and data … Data will get blended together and shipped in more and more technically refined and convenient ways into the home.

Predictor: Gerbrandt, Larry

Prediction, in context:

In a 1993 article for The New York Times, Geraldine Fabrikant quotes Larry Gerbrandt in a discussion of media mergers involving companies positioning themselves for the Internet and the future. Fabrikant writes: ”Larry Gerbrandt, who follows cable for Paul Kagan Associates, a media consulting firm, said … ‘the second tier of cable companies, after Time Warner and Tele-Communications, are realizing that the future of their business is in programming. The future of the electronic superhighway is voice, video and data. A company like Advance Publications already owns Random House and newspapers. Cox owns newspapers. Their data, along with Paramount’s programming, will get blended together and shipped in more and more technically refined and convenient ways into the home.'”

Date of prediction: January 1, 1993

Topic of prediction: Communication

Subtopic: Internet Telephony

Name of publication: New York Times

Title, headline, chapter name: Newhouse and Cox Join QVC In Hostile Bid for Paramount

Quote Type: Partial quote

Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=59c186003036cb59d350d8b14c32a109&_docnum=1&wchp=dGLbVzb-lSlAl&_md5=2331a210fbc7e4a3c9c32264e8915cd2

This data was logged into the Elon/Pew Predictions Database by: Garrison, Betty