The superhighway’s adoption curve actually will be more rapid than any technology we’ve seen before.
Predictor: Tenenbaum, Marty
Prediction, in context:In a 1994 article for Infosecurity News, Dave Powell quotes Jay “Marty” Tenenbaum, president and chairman of Enterprise Integration Technologies, a CommerceNet founder:”A lot of people will be scared to enter the superhighway. Executives are operating from a cost/benefit model and this often leads to caution. But when the vice president of marketing says, ‘We’ve got to get our product literature out there like everyone else,’ the benefit side will become more apparent. I think that the superhighway’s adoption curve actually will be more rapid than any technology we’ve seen before.”
Biography:Jay “Marty” Tenenbaum was founder and CEO of Enterprise Integration Technologies, the company that pioneered security and payment for the Web. VeriFone acquired EIT in 1995. He was also the founder and first chairman of CommerceNet, the premier industry association for Internet commerce, with nearly 600 corporate members worldwide. Earlier in his career, he was a prominent AI researcher. (Entrepreneur/Business Leader.)
Date of prediction: January 1, 1994
Topic of prediction: Economic structures
Subtopic: General
Name of publication: Infosecurity News
Title, headline, chapter name: Pit Stop on the Infobahn
Quote Type: Direct quote
Page number or URL of document at time of study:
Page 16
This data was logged into the Elon/Pew Predictions Database by: Garrison, Betty