Elon University
The prediction, in brief:

Companies’ customer references will be online, out in the open. That’s got to make businesses more concerned with their performance and image.

Predictor: Tenenbaum, Marty

Prediction, in context:

In a 1994 article for Infosecurity News, Dave Powell quotes Jay “Marty” Tenenbaum, president and chairman of Enterprise Integration Technologies, a CommerceNet founder: ”That’s another way that the infohighway will change tomorrow’s business world: Companies’ customer references will be online, out in the open. That’s got to make businesses more concerned with their performance and image.”

Biography:

Jay “Marty” Tenenbaum was founder and CEO of Enterprise Integration Technologies, the company that pioneered security and payment for the Web. VeriFone acquired EIT in 1995. He was also the founder and first chairman of CommerceNet, the premier industry association for Internet commerce, with nearly 600 corporate members worldwide. Earlier in his career, he was a prominent AI researcher. (Entrepreneur/Business Leader.)

Date of prediction: January 1, 1994

Topic of prediction: Economic structures

Subtopic: E-commerce

Name of publication: Infosecurity News

Title, headline, chapter name: Pit Stop on the Infobahm

Quote Type: Direct quote

Page number or URL of document at time of study:
Page 16

This data was logged into the Elon/Pew Predictions Database by: Garrison, Betty