In this setting [the Internet], the role for large publishers is empowerment. You can hire experts to predict the next great youth trend, and build a magazine around it, or you can give some inspired young people computers and let them do their thing. The best content comes from people who love what they are doing. You can’t hire experts to figure that out. But you can give resources to people who would do it anyway, and share in the fruits of their labor. Large publishers then become media stables, places that provide the computers and Net access for writers. The writers themselves provide the context – their point of view, and their area of specialization. Marketing is done through communities of interest.
Predictor: Hall, Justin Allyn
Prediction, in context:In a 1995 speech he gave at a Rand Corporation-sponsored conference titled News Industries & Journalism: Preparing for 2010; New Directions for News, Justin Hall makes the following statement:”In this setting [the Internet], the role for large publishers is empowerment. You can hire experts to predict the next great youth trend, and build a magazine around it, or you can give some inspired young people computers and let them do their thing. The best content comes from people who love what they are doing. You can’t hire experts to figure that out. But you can give resources to people who would do it anyway, and share in the fruits of their labor. Large publishers then become media stables, places that provide the computers and Net access for writers. The writers themselves provide the context – their point of view, and their area of specialization. Marketing is done through communities of interest.”
Biography:Justin Hall worked briefly at Wired in 1994, during a sabbatical from his college days at Swarthmore. He started his own irreverent e-zine, covering diverse topics and providing links all over the Web. He later worked for ZDTV and Games.com and as a freelance journalist. (Advocate/Voice of the People.)
Date of prediction: June 13, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Journalism/Media
Name of publication: News Industries & Journalism: Preparing for 2010; New Directions for News
Title, headline, chapter name: Publishing Empowerment: Decentralizing Media for Human Potential
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.links.net/vita/speak/ndn/pubpower.html
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney