I don’t think the Internet is going to kill retail [music] stores, but it is going to change them. There are other benefits besides sales. We get exposure and publicity online.
Predictor: Farrace, Mike
Prediction, in context:In a 1995 article for The New York Times, Neil Strauss covers the future of recorded music, quoting Mike Farrace of Tower Records’ online services department. Strauss writes: ”Record stores have already started cooking up online merchandising plans. In June, Tower Records, the California-based chain, started offering information about story locations and selling records by mail on America Online, a commercial computer network. It plans to establish a site on the Internet once the safety of credit card numbers can be ensured. ‘I don’t think the Internet is going to kill retail stores, but it is going to change them,’ said Mike Farrace, who runs Tower’s online services and its magazine, Pulse. ‘There are other benefits besides sales. We get exposure and publicity online.'”
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Music
Name of publication: New York Times
Title, headline, chapter name: Records of the Future: At Your Fingertips
Quote Type: Direct quote
Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=026ec071862bc0c693159432b586268b&_docnum=1&wchp=dGLbVtb-lSlAl&_md5=372dda92b5d07a2763adb86480c1cd9f
This data was logged into the Elon/Pew Predictions Database by: Garrison, Betty