It might be used to augment or even replace advertising. These embryonic attempts [at selling on the Internet] are telling us where we might be tomorrow.
Predictor: Currid, Cheryl
Prediction, in context:In a 1995 article for The Houston Chronicle, Cheryl Currid, a computer-industry analyst, is quoted. The article says: ”Maybe this hoopla amounts to no more than a fad, but the evidence suggests people are demanding to get connected, said Cheryl Currid. ‘The momentum is there.’ In fact, her panel ‘The Internet Today and Tomorrow’ attracted so many, an additional room had to be cleared to accommodate all the people who wanted to observe it. Currid used the example of how industry is embracing the World Wide Web and other avenues of the Internet for conveying its advertising message. Even though Proctor & Gamble Corp. markets ‘soap suds to housewives,’ the company has shifted a portion of its advertising budget to a Web ‘home page’ to be visited and browsed by consumers. ‘That says something about the future – that it might be used to augment or even replace advertising,’ she said. ‘These embryonic attempts [at selling on the Internet] are telling us where we might be tomorrow.'”
Date of prediction: November 1, 1995
Topic of prediction: Economic structures
Subtopic: E-commerce
Name of publication: Salt Lake Tribune
Title, headline, chapter name: Business Picking Up in Cyberspace On-Line Services Compete For Customers at Comdex Comdex: On-Line Services Attend in Force
Quote Type: Direct quote
Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=d6deb288c4f067e4efa762f08697769f&_docnum=1&wchp=dGLbVtb-lSlAl&_md5=468ae03a607380185b4013b780ac0210
This data was logged into the Elon/Pew Predictions Database by: Garrison, Betty