It’s smart business to stay in touch with the technology. I know there’s something happening and it’s smart for us to tap into it now.
Predictor: Buckley, Don
Prediction, in context:In a 1995 article for The New York Times, David Barboza quotes Don Buckley of Warner Brothers Studios. Barboza writes:”Hollywood has found a new star. Disney, Paramount, Universal and just about every other major studio have jumped onto the Internet bandwagon by putting their own ‘home pages’ on the World Wide Web. Film executives are calling the Web the next frontier in film promotion … ‘It’s smart business to stay in touch with the technology,” Don Buckley, a spokesman for Warner Brothers, said [in reference to the trend to promote films on the Web]. “I know there’s something happening and it’s smart for us to tap into it now.”
Date of prediction: August 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Advertising/PR
Name of publication: New York Times
Title, headline, chapter name: The Frontier in Movie Promotion is – You Guessed it – the Internet, But Will it Help the Box Office?
Quote Type: Direct quote
Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=b9f54e2c6d9e4a1015b1d87c0b588ab0&_docnum=742&wchp=dGLbVlb-lSlzV&_md5=7a67b34aa1acf0794e421f3b49d873cb
This data was logged into the Elon/Pew Predictions Database by: Garrison, Betty