The competition to get people’s attention on the Net will be incredible, and the competition for ad and subscription revenue will be pretty unbelievable. So over the next three to four years, we have no doubt that the level of investment required to be successful will greatly exceed the income that will be available for Internet services.
Predictor: Gates, Bill
Prediction, in context:In a 1995 article for Red Herring magazine, Alex S. Vieux interviews Microsoft CEO Bill Gates in Madrid, Spain, at the European Technology Roundtable Exposition. Gates says: ”The competition to get people’s attention on the Net will be incredible, and the competition for ad and subscription revenue will be pretty unbelievable. So over the next three to four years, we have no doubt that the level of investment required to be successful will greatly exceed the income that will be available for Internet services. It will therefore be imperative for publishers to be willing to take the long-term approach here, to continue investing in building a large community. In the meantime, users will have a fantastic deal.”
Biography:Bill Gates, the most influential technology entrepreneur of the late 20th century, was the primary author of the prediction-packed 1995 book “The Road Ahead” and is the founder and CEO of Microsoft Corporation. (Entrepreneur/Business Leader.)
Date of prediction: October 1, 1995
Topic of prediction: Information Infrastructure
Subtopic: Cost/Pricing
Name of publication: Red Herring
Title, headline, chapter name: The Once and Future Kings
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.redherring.com/mag/issue2.5/once.html
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney