Elon University
The prediction, in brief:

Everybody talks about an information highway, but nobody has the faintest idea what’s going to be on it. It has to get easier to make the content, or it won’t get done.

Predictor: Elliot, Kevin

Prediction, in context:

In a 1994 article for World Press Review, Mary Godderham interviews Kevin Elliot, project leader of the Banff center’s New Media Research laboratory. Godderham writes: ”As technology hurtles toward a future of ‘immersive’ experiences, computers will have to not only capture the sounds of the traffic on the information highway, but also adapt to the movements of the people at the side of the road. The merging of computers with home entertainment, television, telephone, and cable systems is expected to create a new ‘media environment’ in which users can interact with both objects in the environment and other users … ‘Everybody talks about an information highway, but nobody has the faintest idea what’s going to be on it,’ Kevin Elliot says. ‘It has to get easier to make the content, or it won’t get done.'”

Date of prediction: July 1, 1994

Topic of prediction: Information Infrastructure

Subtopic: Language/Interface/Software

Name of publication: World Press Review

Title, headline, chapter name: Potholes in the ‘Virtual’ Highway

Quote Type: Direct quote

Page number or URL of document at time of study:
http://web4.infotrac.galegroup.com/itw/infomark/635/39/37729347w4/purl=rc1_EAIM_0_A15518218&dyn=5!xrn_1_0_A15518218?sw_aep=ncliveec

This data was logged into the Elon/Pew Predictions Database by: Garrison, Betty