It will become a real advertising tool but not to the exclusion of other advertising tools. It doesn’t displace television; it doesn’t displace print. It complements it.
Predictor: Holland, Art
Prediction, in context:In a 1995 article for The New York Times, David Barboza quotes Art Holland of Disney. Barboza writes:”Hollywood has found a new star. Disney, Paramount, Universal and just about every other major studio have jumped onto the Internet bandwagon by putting their own ‘home pages’ on the World Wide Web. Film executives are calling the Web the next frontier in film promotion … No one, however, has suggested that home pages on the Internet will replace television and newspaper advertising. Rather, the Internet is seen as an alternative medium. ‘In the foreseeable future, it is merely a complement, a very rich and compelling complement,’ said Art Holland, vice president of Disney’s online unit. ‘I think it will become a real advertising tool but not to the exclusion of other advertising tools. It doesn’t displace television; it doesn’t displace print. It complements it.'”
Date of prediction: August 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Advertising/PR
Name of publication: New York Times
Title, headline, chapter name: The Frontier in Movie Promotion is – You Guessed it – the Internet, But Will it Help the Box Office?
Quote Type: Direct quote
Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=b9f54e2c6d9e4a1015b1d87c0b588ab0&_docnum=742&wchp=dGLbVlb-lSlzV&_md5=7a67b34aa1acf0794e421f3b49d873cb
This data was logged into the Elon/Pew Predictions Database by: Garrison, Betty