“Batman Forever” doesn’t look so great in a postage stamp[-sized] window … The time will come when the technology is there. Eventually this is going to be an important way of promoting movies.
Predictor: Bernoff, Josh
Prediction, in context:In a 1995 article for The New York Times, David Barboza quotes consultant Josh Bernoff of Forrester Research. Barboza writes:”Hollywood has found a new star. Disney, Paramount, Universal and just about every other major studio have jumped onto the Internet bandwagon by putting their own ‘home pages’ on the World Wide Web. Film executives are calling the Web the next frontier in film promotion … ‘The technology that exists right now makes it difficult to preview a film,’ said Josh Bernoff, an analyst at Forrester Research Inc. of Cambridge, Mass. ‘”Batman Forever” doesn’t look so great in a postage stamp window.’ Still, he added, with the right technology, the Internet can become a great marketing tool: ‘The time will come when the technology is there. Eventually this is going to be an important way of promoting movies.'”
Date of prediction: August 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Advertising/PR
Name of publication: New York Times
Title, headline, chapter name: The Frontier in Movie Promotion is – You Guessed it – the Internet, But Will it Help the Box Office?
Quote Type: Partial quote
Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=b9f54e2c6d9e4a1015b1d87c0b588ab0&_docnum=742&wchp=dGLbVlb-lSlzV&_md5=7a67b34aa1acf0794e421f3b49d873cb
This data was logged into the Elon/Pew Predictions Database by: Garrison, Betty