Despite the potential appeal of interactive entertainment, developers should still be concerned about whether lower income and older consumers, who comprise a large part of today’s mass television-viewing audience, will pay monthly fees to access it.
Predictor: Miller, Thomas E.
Prediction, in context:In a 1995 article for American Demographics magazine, Thomas Miller, vice president of the emerging technologies group of Find/SVP in Ithaca, N.Y., writes about general trends indicated by the first annual American Information User Survey, a study of eight focus groups followed by a survey of 2,000 households, plus 200 online user households. Miller writes:”What do consumers say they want? The American Information User Survey focus groups evaluated 40 concepts, and the telephone survey respondents evaluated a shorter list of 32. Some early favorites, like electronic catalogs and related shopping concepts, proved much harder for consumers to grasp and appreciate than expected. Others, such as electronic billing or the use of electronic services to monitor home utility accounts, scored unexpectedly high. Consumers are most likely to rate entertainment concepts highest. Examples include movies on demand, television shows on demand, interactive game shows and viewer-controlled selecting of camera angles during sporting or other events. The first two scored consistently highest, although some consumer segments, including many older and poorer households, failed to readily see the benefits. Despite the potential appeal of interactive entertainment, developers should still be concerned about whether lower income and older consumers, who comprise a large part of today’s mass television-viewing audience, will pay monthly fees to access it.”
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: General
Name of publication: American Demographics
Title, headline, chapter name: New Markets for Information
Quote Type: Direct quote
Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=92720e236045eca68bb019de4858751a
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney