Information is as basic to American households as the proverbial basket of groceries. The designers and marketers of new computer, online and interactive services can succeed by solving the information problems that time-sensitive consumers face.
Predictor: Miller, Thomas E.
Prediction, in context:In a 1995 article for American Demographics magazine, Thomas Miller, vice president of the emerging technologies group of Find/SVP in Ithaca, N.Y., writes about general trends indicated by the first annual American Information User Survey, a study of eight focus groups followed by a survey of 2,000 households, plus 200 online user households. Miller concludes:”Information is as basic to American households as the proverbial basket of groceries. The designers and marketers of new computer, online and interactive services can succeed by solving the information problems that time-sensitive consumers face. At the same time, the large preponderance of low-technology households in the U.S. confirms that a gap between information ‘haves’ and ‘have nots’ will remain. Yet the ultimate path to wider use of advanced information services may well depend on the American education system. Ultimately, the best-educated consumers are the best information consumers.”
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: General
Name of publication: American Demographics
Title, headline, chapter name: New Markets for Information
Quote Type: Direct quote
Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=92720e236045eca68bb019de4858751a
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney