Elon University
The prediction, in brief:

The current saturation of relatively inexpensive multimedia communication tools holds tremendous potential for destroying the monopoly of ideas we have lived with for so long… A personal computer can be configured to act as a publishing house, a broadcast-quality TV studio, a professional recording studio, or the node in an international computer bulletin board system.

Predictor: Dery, Mark

Prediction, in context:

In a 1993 article carried by the Essential Media network site, Mark Dery, an American media commentator, writes: ”The current saturation of relatively inexpensive multimedia communication tools holds tremendous potential for destroying the monopoly of ideas we have lived with for so long… A personal computer can be configured to act as a publishing house, a broadcast-quality TV studio, a professional recording studio, or the node in an international computer bulletin board system.”

Biography:

Mark Dery was the author of “Flame Wars: The Discourse of Cyberculture” (Duke University Press, 1995). His writings on fringe culture, technology, mass media, and the arts appeared in the New York Times, Rolling Stone, Wired, 21.C, Mondo 2000, Elle, Interview, New York and The Village Voice. (Author/Editor/Journalist.)

Date of prediction: January 1, 1993

Topic of prediction: General, Overarching Remarks

Subtopic: General

Name of publication: Essential Media Features

Title, headline, chapter name: Culture Jamming: Hacking, Slashing and Sniping in the Empire of Signs

Quote Type: Direct quote

Page number or URL of document at time of study:
http://www.essentialmedia.com/Shop/Dery.html

This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney