The fact that these people are kidding themselves into thinking they know how to do this is terrifying to me. It’s not like you’re walking into a proven market, where you know there are 50 million people who are just waking up every morning saying, “I’ve got to have interactive TV today.” They don’t know what it is. They don’t know to want it.
Predictor: Caruso, Denise
Prediction, in context:In a 1994 article for Wired magazine, Michael Goldberg quotes Friday Holdings editorial director Denise Caruso, a high-tech commentator. Schwartz writes: ”‘I’m not convinced that they can pull off the set-top box,’ says Friday Holdings’ [Denise] Caruso. ‘Part of what they’re doing for that is the user interface. They don’t know anything about user interface for consumers. Nobody in the computer business does. The fact that these people are kidding themselves into thinking they know how to do this is terrifying to me. It’s not like you’re walking into a proven market, where you know there are 50 million people who are just waking up every morning saying, “I’ve got to have interactive TV today.” They don’t know what it is. They don’t know to want it.'”
Biography:Denise Caruso’s column,”Digital Commerce,” appeared in the New York Times in the 1990s. She also ran Spotlight and was the executive producer of Agenda, a conference held annually for interactive media industry executives. (Author/Editor/Journalist.)
Date of prediction: January 1, 1994
Topic of prediction: Information Infrastructure
Subtopic: General
Name of publication: Wired
Title, headline, chapter name: Fire in the Valley
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.wired.com/wired/archive/2.01/sgi_pr.html
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney