Elon University
The prediction, in brief:

One measure of the success of the cybersoftware effort will be how quickly the new programs seem to vanish. If businesses are to operate efficiently online and consumers are to enjoy their time in cyberspace, the programming that makes it all possible must be invisible. Only then will those visions of life in cyberspace come true.

Predictor: Cortese, Amy

Prediction, in context:

In a 1995 article for BusinessWeek magazine, Amy Cortese writes: ”One measure of the success of the cybersoftware effort will be how quickly the new programs seem to vanish. If businesses are to operate efficiently online and consumers are to enjoy their time in cyberspace, the programming that makes it all possible must be invisible. Only then will those visions of life in cyberspace come true.”

Date of prediction: January 1, 1995

Topic of prediction: Information Infrastructure

Subtopic: Language/Interface/Software

Name of publication: BusinessWeek

Title, headline, chapter name: Crafting Software That Will Let You Build a Business Out There

Quote Type: Direct quote

Page number or URL of document at time of study:
Page 34

This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney