If you can program PDAs to screen out unwanted messages and invite ones that interest you, they will become ideal breeding grounds for the latest in software agents.
Predictor: Schrage, Michael
Prediction, in context:In a 1994 article about advertising in the digital age for Wired magazine, Michael Schrage, an MIT Media Lab fellow and columnist for Adweek magazine, writes: ”Appropriately packaged PDAs [Personal Digital Assitants – handheld networked devices] could offer an ideal medium for sponsored e-mail and faxes … If you can program PDAs to screen out unwanted messages and invite ones that interest you, they will become ideal breeding grounds for the latest in software agents. Restaurants, hotels, and banks might be delighted to respond to PDA agent requests asking where one can eat, stay, or find an ATM. Think of the popularity of today’s movie and medical referral phone lines.”
Date of prediction: January 1, 1994
Topic of prediction: Getting, Sharing Information
Subtopic: Intelligent Agents/AI
Name of publication: Wired
Title, headline, chapter name: Is Advertising Dead? Adviruses, digimercials and memegraphics: The Future of Advertising is the Future of Media
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.wired.com/wired/archive/2.02/advertising_pr.html
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney