We’re going to make some nice money on this. If the other companies find local news to be compelling they will find ways to get that information out there to our readers … We’re not going to wait until cable operators define the world of journalism.
Predictor: Easterly, David
Prediction, in context:In a 1993 article for American Journalism Review, Kate McKenna reports on how the newspaper industry plans to get involved in the age of computer networks, interviewing David Easterly of Cox Newspapers. McKenna writes:”One of the more enthusiastic high-tech converts, Cox Newspapers President David Easterly, points out another reason for news organizations to embrace this technology: ‘Greed. Because we’re going to make some nice money on this.’ One other chief reason, of course, is market protection. ‘If the other companies find local news to be compelling,’ says Easterly, ‘they will find ways to get that information out there to our readers.’ And newspapers, he adds, generate a lot more information than they can fit on their pages. ‘The old line is true: Newspapers print about 10 percent of what we do every day,’ he says. ‘Why waste the other 90 percent? … Eventually Prodigy will be able to move [a service of providing Cox Newspapers] on to cable and off we go,’ he says. ‘We’re not going to wait until cable operators define the world of journalism.'”
Date of prediction: October 1, 1993
Topic of prediction: Getting, Sharing Information
Subtopic: Newspapers
Name of publication: American Journalism Review
Title, headline, chapter name: The Future is Now: Newspapers Are Overcoming Their Fears of Technology and Launching a Wide Array of Electronic Products
Quote Type: Direct quote
Page number or URL of document at time of study:
Volume 15, Issue 8, Page 16
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney