You may have 500 channels instead of 50, but you won’t get 10 times as many people willing to pay a penny more for what they get over the air for free … If you look at the growth from 1970 to today in household income, it was a second income that fueled it. And we’ve tapped that one out. So it’s not as if this pie is just going to keep expanding. There may be somewhat more movies produced, but again, the basic pie is not going to grow that much.
Predictor: Sassa, Scott
Prediction, in context:In a 1995 article for Wired magazine, David Kline interviews Scott Sassa president of Turner Entertainment Group. Kline quotes Sassa saying: ”You may have 500 channels instead of 50, but you won’t get 10 times as many people willing to pay a penny more for what they get over the air for free … If you look at the growth from 1970 to today in household income, it was a second income that fueled it. And we’ve tapped that one out. So it’s not as if this pie is just going to keep expanding. There may be somewhat more movies produced, but again, the basic pie is not going to grow that much.”
Date of prediction: January 1, 1995
Topic of prediction: Economic structures
Subtopic: General
Name of publication: Wired
Title, headline, chapter name: Savvy Sassa: If Mass Media is Obsolete, and Pointcasting is the Future of Media, Why Would Anyone in Their Right Mind Want to Buy a Broadcast Network? (Or What Does Turner Entertainment’s Wunderkind President Scott Sassa Know That You Don’t?)
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.wired.com/wired/archive/3.03/sassa_pr.html
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney